Step 1: Go to Post composer<img data-width="100%" data-align="left" alt="" data-featurebase-content-key="6870cc525c5b6d10273e865f/article/68a6de1bb04b63e4df7b7c85/019d23db-4e04-7602-b55d-f3d7df036919/b64u-c29jaWFsLnBuZw.png" data-featurebase-content-filename="social.png" src="https://6870cc525c5b6d10273e865f.featurebase-attachments.com/c/article/68a6de1bb04b63e4df7b7c85/019d23db-4e04-7602-b55d-f3d7df036919/b64u-c29jaWFsLnBuZw.png?X-Amz-Expires=3600&amp;X-Amz-Date=20260401T170000Z&amp;X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Credential=DO801TYC4FCVNNEKURKM%2F20260401%2Ffra1%2Fs3%2Faws4_request&amp;X-Amz-SignedHeaders=host&amp;X-Amz-Signature=6e412bd223a70b9a4b1e12b8ae9ced8692be77c31f887bb72e015fdd6bcdbfd2">Step 2: Select your accounts and write a caption for your post. Enable the "Customize for each account" option and create individual captions for each account.<img data-width="100%" data-align="left" alt="" data-featurebase-content-key="6870cc525c5b6d10273e865f/article/68a6de1bb04b63e4df7b7c85/019d23dc-c3b5-735a-8487-ff6205946ebd/b64u-Y29tcC5wbmc.png" data-featurebase-content-filename="comp.png" src="https://6870cc525c5b6d10273e865f.featurebase-attachments.com/c/article/68a6de1bb04b63e4df7b7c85/019d23dc-c3b5-735a-8487-ff6205946ebd/b64u-Y29tcC5wbmc.png?X-Amz-Expires=3600&amp;X-Amz-Date=20260401T180000Z&amp;X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Credential=DO801TYC4FCVNNEKURKM%2F20260401%2Ffra1%2Fs3%2Faws4_request&amp;X-Amz-SignedHeaders=host&amp;X-Amz-Signature=f3754fc06459dbfa4eb56d61e758c2f456955a1d07f24c8aa0f7ebb1c350a776"><img data-width="100%" data-align="left" alt="" data-featurebase-content-key="6870cc525c5b6d10273e865f/article/68a6de1bb04b63e4df7b7c85/019d23dd-00c8-7e1a-91fa-ddd2966060ab/b64u-Y3VzLnBuZw.png" data-featurebase-content-filename="cus.png" src="https://6870cc525c5b6d10273e865f.featurebase-attachments.com/c/article/68a6de1bb04b63e4df7b7c85/019d23dd-00c8-7e1a-91fa-ddd2966060ab/b64u-Y3VzLnBuZw.png?X-Amz-Expires=3600&amp;X-Amz-Date=20260401T180000Z&amp;X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Credential=DO801TYC4FCVNNEKURKM%2F20260401%2Ffra1%2Fs3%2Faws4_request&amp;X-Amz-SignedHeaders=host&amp;X-Amz-Signature=4d273cea04fb9c9071ac31cf83a7939bbb6936bbee3d24ce568d2a4a3e56df28">Once you are done, you can schedule or publish your post.

To seamlessly tailor and optimize your content across multiple platforms with precision, ensuring it perfectly aligns with each platform’s unique audience, tone, format, and algorithm maximizing engagement, reach, and overall impact at every touchpoint.


How to customize caption/content for different platforms?

Feedback

Roadmap

Changelog

Ghina Rehman

Umar Khan

Get started with everything you need to make the most of SocialBu! From setting up your account and connecting your social media profiles, to exploring key features and tips for success. This is your starting point for a smoother, smarter social media management experience. 🚀

Getting Started at SocialBu

Welcome to SocialBu

What is SocialBu and where can I find the demo?

At SocialBu, we are deeply committed to ensuring the security and integrity of our customers' data. As a SaaS platform, we understand how important it is to create a secure environment where users can confidently manage their social media activities. This document outlines the measures we take to ensure the confidentiality, integrity, and availability of your data.

SocialBu Security Policy: Protecting Your Data with Care

Managing your subscription, understanding charges, and handling payment issues should be simple. This guide covers everything you need to know about billing, payment methods, coupons, refunds, and invoices at SocialBu – all in one place.

SocialBu Billing & Payments – All You Need to Know!

If you no longer wish to manage a social account through SocialBu, you can easily delete it from your dashboard. 

Remove or Delete social account(s) from SocialBu

Creating the perfect post requires more than just creativity. It also means tailoring content to each platform's technical requirements. Here’s a complete guide to the ideal file sizes, formats, media counts, and aspect ratios for major social media platforms.


Ideal File Sizes, Formats, and Media Limits for Social Media posts

How to cancel your Socialbu's subscription

Updating Your Account Email Address or Password

Link shortening through SocialBu

We are always open to collaborating with writers, marketers, and industry experts who want to share practical insights, case studies, and educational content related to social media, marketing, automation, and growth strategies.

Guidelines for Contributors

In this guide, you’ll learn step-by-step how to connect your social media accounts to SocialBu so you can start scheduling and managing your posts from one place. We’ll walk you through the process for each platform

Adding Social Accounts

In this section, you’ll find everything related to your subscription, payments, and invoices. Easily manage your billing details, update payment methods, review past invoices, and track upcoming charges. 

Billing

Everything you need to know about payments in Socialbu

Why is my card being declined?

The Teams feature in SocialBu is designed to make managing multiple clients, accounts, and team members easy, secure, and efficient. Whether you're handling several brands or collaborating with multiple users, Teams helps you stay organized and in control.

Teams

What are Teams? 

If you're part of a SocialBu team and have the permission to review and approve content before it gets published or scheduled, you can easily manage this process using the Awaiting Approval section.


Approving and rejecting pending approval posts with feedback as a team mate


SocialBu allows you to collaborate with multiple users within a team, each with tailored access and responsibilities. This guide walks you through how to add users to your team and assign them the right permissions.

Creating and managing a Team

Getting started as a team member in a team

With SocialBu, you can easily post to team-managed social media accounts—even without having direct admin access. This feature allows smooth collaboration across your entire team.

Posting through Team Accounts

The Drafts feature in SocialBu allows team members to collaboratively create, edit, review, and schedule posts before they go live. This ensures a smooth workflow, better coordination, and quality control.

Creating, editing, and approving/viewing draft posts in a team

If a team member no longer needs access to your team or its connected accounts, you can easily remove them from your organization in SocialBu.


Removing a User from your Organization

If you're expecting a post to appear in the "Awaiting Approvals" section but it's missing, there are typically two main reasons:

Reasons posts may not appear in the 'Awaiting Approvals' section.

Everything you need to know about our referral programs

Affiliate

Everything you need to know about Socialbu affiliate program!

Becoming a Socialbu Affiliate

Farwa kazim

This collection contains everything you need to know about Publishing and other features. 

Publish Feature

In this section, you will learn how to schedule and manage your content in SocialBu

Schedule

How to see scheduled posts based on different teams?

Adding your social media accounts to SocialBu is the first step to managing all your platforms in one place. Follow this quick guide to connect your profiles and start scheduling, monitoring, and engaging with ease.

Add, Remove, or Reconnect Social Accounts

Where can I find my scheduled posts?


Plan your content ahead of time by scheduling posts for automatic publishing at your chosen date and time, perfect for staying consistent and organized.

Post Immediately or Schedule for Later

Can I search a post based on the content in the Scheduled?

Fix: “Requires instagram_content_publish permission to manage the object” error in SocialBu

Will posts published via SocialBu show “Posted via SocialBu”?

Take control of your social media strategy with this all-in-one guide. Discover how to select the right platforms, create impactful posts, schedule content efficiently, and publish with confidence, all while avoiding common mistakes.

The Ultimate Guide to Social Media Posting: Platforms, Scheduling & Publishing

You will learn everything related to Awaiting approval's section under Publish Feature. 

Awaiting Approval

The Content Approvals feature in SocialBu allows teams to maintain control and consistency by requiring post approvals before publishing. If a team member creates a post that needs approval, it will appear on the “Awaiting Approval” page for review.

Understanding the "Awaiting Approval" Feature in SocialBu

SocialBu allows team collaboration by enabling managers to review and approve posts created by their team members. If a post is awaiting your approval, you can easily approve it in just a few steps.

Managing and Approving/Rejecting the Team-Created Content

When your team members create posts that require approval, those posts will appear in the “Awaiting Approval” section under the Publish menu. As a manager or approver, you can take several actions on these posts before they go live.

Managing Posts in "Awaiting Approval": Edit, Preview, Duplicate & More

The Calendar section gives you a clear overview of all published and scheduled content.

Calendar

SocialBu’s built-in calendar gives you a complete view of your social media activity—both past and upcoming. It’s perfect for managing your posts at a glance and planning content ahead of time.

Understanding the "Calendar" Feature in SocialBu


SocialBu makes it easy to republish your existing posts directly from the Calendar view. Whether you want to reshare evergreen content or repost an update, you can do it with just a few clicks.

Republishing a post through Calendar

SocialBu’s Calendar feature provides a visual and interactive way to schedule your social media posts. It helps you plan your content ahead, stay organized, and ensure consistent publishing across all your connected platforms.

Scheduling Posts Through SocialBu’s Calendar

The Queue feature helps you schedule posts that can automatically recycle in a loop. Instead of posting once, your content can be reused and published again at set intervals, keeping your social media active and consistent without extra effort.

Queues

How do you save posts as drafts or in the queue?

Managing your content queues in SocialBu is essential for maintaining an organized and effective publishing strategy. If you no longer need a queue or want to remove outdated campaigns, deleting a queue is simple and straightforward.


How to delete an Existing Queue?

Whether you want to update the content of a post, adjust its timing, or fix a small error, editing your queued posts in SocialBu is simple and efficient. This guide will walk you through each step to modify your scheduled posts seamlessly.

How to edit queue posts?

Most of the users get confused when there are multiple posts lined up in a Queue or multiple time slots are set for the posting. So let us give you an example with some possible scenarios which will make things more clear.

Possible ways to use the Queues Feature

The Queue feature in SocialBu is designed to help you automate and recycle your evergreen content. With a queue, you can add multiple posts and set them to repeat on your preferred schedule daily, weekly, monthly, or custom. This ensures your audience consistently sees your best-performing content without needing to schedule it manually every time.

What Is the Queue Feature, and How Do You Set It Up?

Everything related to Bulk uploading your posts. Easily upload and schedule multiple posts at once with our Bulk Import feature. Instead of adding content one by one, you can prepare your posts in a CSV and import them in bulk—saving time and effort. Whether you’re planning a week’s content or a full campaign, bulk uploading helps you stay organized, consistent, and efficient.

Bulk Import

SocialBu’s Bulk Import feature allows you to efficiently upload and schedule up to 2000 posts at once across different platforms and accounts. This powerful functionality is ideal for social media managers handling large volumes of content.

Importing content in bulk

When importing content in bulk, errors can occur due to incorrect formatting, invalid data, or system limitations. This guide lists the most common error messages you might encounter during the bulk import process and explains what each one means and how you can fix it. Understanding these messages will help you ensure a smoother and more successful import experience.

Bulk Import Error Messages and Their Causes

Uploading carousel posts in bulk can save you significant time and effort, especially if you manage multiple social media accounts. With SocialBu's Bulk Import feature, you can schedule and publish carousel posts quickly and efficiently using a CSV template.

How to upload carousel/multiple images posts via Bulk Import in SocialBu?

Scheduling hundreds of posts for multiple social media accounts at various times can be overwhelming. SocialBu simplifies this process by allowing you to add posts directly to your Queue using the Bulk Import feature. This makes managing your content calendar easier and more efficient.

Adding Posts to a Queue via Bulk Import

Adding thumbnails to your posts in bulk can save you time and keep your content consistent across multiple platforms. SocialBu makes this easy through the Bulk Import feature.

How to add thumbnails through Bulk Import?

If you want to bulk import your posts to Instagram using SocialBu, follow the steps below. This can help you save time and schedule content in advance efficiently.

How to Bulk Upload Posts on Instagram?

Bulk uploading posts to TikTok via SocialBu is a great way to save time and streamline your content planning. Follow these simple steps to schedule your TikTok posts in bulk.

How to Bulk upload posts on Tiktok?

Bulk uploading posts to Facebook through SocialBu is simple and efficient. You can plan your content calendar ahead and save time by uploading multiple posts at once.

How to Bulk Upload Posts on Facebook?

If you want to save time by scheduling multiple posts to BlueSky at once, SocialBu's bulk upload feature can help. Here's how to do it step by step:

How to Bulk upload posts on BlueSky?

Want to save time by scheduling multiple posts at once to your Google Business Profile? With SocialBu’s Bulk Import feature, you can easily upload posts in bulk using a simple CSV file.

How to Bulk upload posts on Google My Business?

SocialBu allows you to schedule multiple tweets at once through the Bulk Import feature, saving you time and effort when managing your Twitter content.

How to Bulk-Upload Posts on Twitter?

If you're looking to schedule multiple posts on Pinterest at once, SocialBu's Bulk Import tool makes the process quick and efficient.

How to Bulk-Upload Posts on Pinterest?

SocialBu allows you to bulk upload posts to Reddit, making it easier to schedule multiple posts at once. Follow these simple steps to get started:

How to Bulk upload posts on Reddit?

How to bulk upload posts on YouTube?

How to Bulk Upload Posts on LinkedIn?

To bulk import your posts to Threads through SocialBu, follow these simple steps:

How to bulk upload on Threads?

How to Bulk upload posts on Mastodon?

Troubleshooting: "Account not set for row X" Error When Uploading CSV Files

History

SocialBu makes it easy to keep track of all your published content across your connected social media accounts. You can find all your published posts in two main sections: the Calendar and History.

Understanding the "History" section 

Additional posting options 

Long and cluttered URLs can make your social media posts look unpolished and less engaging. To keep your posts clean and professional, SocialBu offers a Link Shortening feature that lets you connect to a third-party URL shortener. This ensures your links are automatically shortened whenever you schedule or publish content.

Connecting your link shortener in SocialBu

This article explains how to easily organize and reorder your media. By following these steps, you can quickly adjust the sequence of your content, improve its visual flow, and ensure everything appears exactly as intended across your posts or platforms.

How can I rearrange my media?

Design your post with content drips

How to Save a TikTok Post as a Draft to TikTok App from SocialBu

The Generate section provides tools to instantly create fresh content ideas, captions, and posts, making your content creation process faster and easier.

Generate Feature

The Generate feature in SocialBu uses advanced AI to help users create engaging and relevant captions, posts, and descriptions for different social media platforms. It’s designed to save time and effort while ensuring that all content remains aligned with your brand’s message and audience.

Generate Feature: Purpose and Benefits

Creating engaging written content for your social media platforms is now easier than ever with SocialBu’s AI Content Generator. This powerful tool helps you generate captions, descriptions, and posts tailored to different platforms in just a few clicks.

How do I use the AI Generate feature to create my post captions?

Everything you need to know about Curate Feature!

Curate Feature

The Curate feature in SocialBu helps you streamline the process of discovering and sharing relevant content with your audience. Instead of manually searching for articles or news updates, Curate allows you to find high-quality, topic-specific content directly from your dashboard. It’s designed to keep your posting schedule consistent while ensuring your followers receive valuable information.

What Is the Curate Feature and How to Use It?

The Respond feature helps you stay on top of all your social conversations in one place. With Respond, you can view, reply, and manage messages, comments, and mentions across your connected social accounts without switching platforms.

Respond Feature

What can be viewed in a response feed?

What is SocialBu’s Unified Inbox?

Social media engagement is all about timely responses and proactive communication. With Feeds in SocialBu, you can streamline your social media monitoring by consolidating messages and posts from your fans and followers into one organized view. This ensures you never miss an important interaction.

Creating a Respond Feed in SocialBu

The Respond feature in SocialBu makes it easy to manage and reply to your Facebook messages, comments, and interactions all from one place. In this article, we’ll walk you through all the available Respond options specifically for Facebook, so you can make the most of your customer engagement and streamline your communication process.

Using the Respond Feature for Facebook: Complete Guide

With more customers engaging via Instagram every day, managing messages and comments efficiently is essential for building strong relationships and maintaining a responsive brand presence. SocialBu’s Respond feature helps you manage all your Instagram conversations DMs and comments from a single, organized inbox.

Using the Respond Feature for Instagram: Complete Guide

Get started with our Respond 2.0. A place to see and reply to incoming messages, comments and reviews.

Respond 2.0

What is Respond 2.0?

How to open Respond 2.0 and choose an inbox

First-time setup: enabling an inbox

Enabling Respond 2.0 for an account or team

Reconnecting a disconnected account in Respond 2.0

The Analyze feature gives you detailed insights into your social media performance. It helps you track key metrics like engagement, reach, followers, and post performance across all your connected accounts. With easy-to-read charts and reports.

Analyze Feature

Here you’ll find general information and guidance about the Analyze feature, including how it works and how to use it effectively.

General 

The Analyze Feature in SocialBu provides comprehensive insights into your social media performance. It evaluates how your content, accounts, team, and networks are performing by offering detailed metrics on audience engagement and content success.

These insights help you make data-driven decisions, optimize strategies, and improve your social media performance efficiently.

Everything About the Analyze Feature in SocialBu

SocialBu provides detailed performance metrics for your posts across all major social platforms. Here's a comprehensive breakdown of what metrics are available based on platform and post type.

SocialBu Metrics Guide by Platform and Post Type

API Token Expiry Emails: What They Mean and When You Get Them

Fix: “The API developer key is invalid” when using Google Drive in SocialBu

How to disconnect/remove or change Google Drive account from SocialBu

Content Performance

To evaluate how your published content is performing across your connected social media channels, go to the Analyze section in SocialBu and open the Content Report. This feature gives you a detailed breakdown of your content's effectiveness, helping you optimize your social media strategy.

Understanding Content Performance in Analyze

Account Performance

To track the performance of your social media accounts connected in SocialBu, the Analyze section provides detailed insights into both growth and engagement metrics.

This section helps you understand what’s working for your audience and how your accounts are performing over time.

Understanding "Account Performance" in the Analyze feature

Team Performance

Managing multiple social media accounts with a team requires clear visibility into each member’s contribution. SocialBu simplifies this with its Team Performance Reports under the Analyze section. These insights help you track team activities, evaluate productivity, and improve collaboration

Understanding "Team performance" in Analyze

Network Performance

The Network Performance section under the Analyze tab in SocialBu provides a detailed view of how your connected social media networks are performing. It offers platform-specific insights to help you better understand engagement trends, audience demographics, and content impact.

Understanding "Network Performance" in Analyze

Aakash Luqman

Automate Feature

SocialBu Automations allow you to create custom rules to handle repetitive tasks on your social media accounts intelligently and automatically. Whether it's replying to messages, filtering comments, or triggering specific actions based on events, Automations help save time, increase consistency, and boost engagement.

Creating a SocialBu Automation

SocialBu Automations are custom rules that allow you to automate repetitive tasks across your social media accounts. Unlike traditional schedulers, SocialBu Automations are fully dynamic and designed to handle a wide range of social media scenarios automatically and intelligently.

What is an Automation?

Duplicating an automation in SocialBu allows you to quickly replicate an existing automation's structure, saving time when creating similar workflows. You can later customize the duplicated automation as needed without starting from scratch.

How to duplicate an existing automation?

Data Placeholders in SocialBu are dynamic tags that simplify your automation by letting you insert event-based values directly into your automated replies or posts. Each placeholder pulls specific data from a trigger event and adds it to your message or content automatically.

These are especially useful when setting up automations that respond to messages, publish content, or fetch details from RSS feeds or Webhooks.

How to use Data Placeholders in Socialbu?

Managing automations in SocialBu is simple. Whether you want to temporarily pause or permanently delete an automation, the steps below will help you take the right action.

How to pause and delete automation?

With SocialBu, you can automate many interactions and workflows on Facebook, saving time and improving engagement. Whether you want to manage comments, respond to messages, or monitor reviews, SocialBu Automations can handle it for you.