Everything About the Analyze Feature in SocialBu

The Analyze Feature in SocialBu provides comprehensive insights into your social media performance. It evaluates how your content, accounts, team, and networks are performing by offering detailed metrics on audience engagement and content success. These insights help you make data-driven decisions, optimize strategies, and improve your social media performance efficiently.

Written By Farwa kazim

Last updated 31 minutes ago

Types of Analytics and Reports Available in SocialBu

Currently, SocialBu provides four main types of reports in the Analyze section.

1. Content Performance Reports

These reports help you understand how your published posts are performing across platforms. You can view:

  • Posts vs Engagement (graph)

  • Publishing Behavior (pie chart)

  • Top Performing Posts

📢 Note:


Hashtag engagement insights have been discontinued and will no longer be available. We appreciate your understanding as we continue to improve and streamline our analytics features.

These insights help you improve your content strategy and see what works best with your audience.

2. Account Performance Reports

Track the growth and activity on each of your connected social media accounts. These reports include:

  • Followers Growth

  • Engagement Trends

  • Profile Visits

  • Account Overview

Great for identifying trends in your account's audience growth and interaction.

3. Network Performance Reports

This category gives platform-specific insights (e.g., Twitter, Facebook, LinkedIn) showing how a particular network is performing across all its connected accounts.

You can view:

  • Followers gain/loss

  • Page views and reach

  • Profile actions (email clicks, website clicks, etc.)

  • Audience demographics

  • Device-based engagement (for Google Business Profile)

4. Team Performance Reports

Monitor how your team members are performing in managing your social accounts. This includes:

  • Number of replies sent

  • Posts created or scheduled

  • Response time

  • Engagement per team member

This is especially useful for agencies or companies managing social media through multiple contributors.

SocialBu Metrics Guide by Platform and Post Type

SocialBu provides platform-specific metrics depending on the type of content published.

📢Note:


Hashtag engagement insights have been discontinued and will no longer be available. We appreciate your understanding as we continue to improve and streamline our analytics features.

Instagram Metrics

Post Type

Available Metrics

Carousel

Likes, Comments, Engagement, Impressions, Reach, Saved, Video Views

Image

Likes, Comments, Reach, Impressions, Saved

Video

Likes, Comments, Reach, Impressions, Saved, Video Views

Reel

Likes, Comments, Reach, Plays, Saved, Shares, Total Interactions

Facebook Metrics

Post Type

Available Metrics

Text

Likes, Comments, Shares, Impressions, Impressions (Fan, Paid, Organic), Engaged Users, Engaged Fans, Negative Feedback, Clicks (Total, Unique)

Image

Likes, Comments, Shares, Impressions, Impressions (Fan, Paid, Organic), Engaged Users, Engaged Fans, Negative Feedback, Clicks (Total, Unique)

Video

Likes, Comments, Video Views, 10s Views, Paid & Organic Video Views, Avg Watch Time, Impressions (Total, Paid, Organic, Fan)

LinkedIn Metrics

Organizational pages

Post Type

Available Metrics

Video

Video Views, Clicks, Comments, Impressions, Likes, Shares

Text

Clicks, Comments, Impressions, Likes, Shares

Image

Clicks, Comments, Impressions, Likes, Shares

Personal profiles

Post Type

Available Metrics

Video

Comments, Likes

Image

Comments, Likes

Text

Comments, Likes

Twitter Metrics

Post Type

Available Metrics

Tweet

Retweets, Likes

Google My Business (GMB) Metrics

Post Type

Available Metrics

Any Post

Direct Queries, Indirect Queries, Maps Views, Search Views, Website Actions, Phone Actions, Post Views, Post Clicks

Common Metrics (Across All Networks)

The following metrics are commonly displayed in the Top Posts table across platforms:

  • Likes

  • Comments

  • Impressions

  • Engagement

How to Download Graphs or Charts

SocialBu allows you to download graphs and charts from reports for presentations, reports, or internal reviews.

FAQs

  • Are reports available for all users?

    Reports are accessible to all users, but some advanced metrics may depend on your subscription plan.

  • Can I download the reports?

    Yes, all reports and graphs can be downloaded as PDFs, PNGs, or JPEGs.

  • How often is the data updated?

    Data is updated regularly to ensure that you have near real-time insights.

  • Can I view combined analytics for multiple accounts?

    Yes, Network Performance Reports allow you to compare performance across all accounts of the same platform.

  • Are team member contributions shown?

    Yes, under Team Performance, you can see how each team member is contributing to content creation and engagement.

Need Further Assistance?

If you have any other concerns or queries, email us at support@socialbu.com 📩