SocialBu Metrics Guide by Platform and Post Type
SocialBu provides detailed performance metrics for your posts across all major social platforms. Here's a comprehensive breakdown of what metrics are available based on platform and post type.
Written By Farwa kazim
Last updated 3 months ago
📢 Important Update:
Hashtag engagement insights have been discontinued and will no longer be available. We appreciate your understanding as we continue to improve and streamline our analytics features.
📸 Instagram Metrics
Post Type | Available Metrics |
Carousel | Likes, Comments, Engagement, Impressions, Reach, Saved, Video Views |
Image | Likes, Comments, Reach, Impressions, Saved |
Video | Likes, Comments, Reach, Impressions, Saved, Video Views |
Reel | Likes, Comments, Reach, Plays, Saved, Shares, Total Interactions |
📘 Facebook Metrics
Post Type | Available Metrics |
Text | Likes, Comments, Shares, Impressions, Impressions (Fan, Paid, Organic), Engaged Users, Engaged Fans, Negative Feedback, Clicks (Total, Unique) |
Image | Likes, Comments, Shares, Impressions, Impressions (Fan, Paid, Organic), Engaged Users, Engaged Fans, Negative Feedback, Clicks (Total, Unique) |
Video | Likes, Comments, Video Views, 10s Views, Paid & Organic Video Views, Avg Watch Time, Impressions (Total, Paid, Organic, Fan) |
💼 LinkedIn Metrics
Organizational pages
Post Type | Available Metrics |
Video | Video Views, Clicks, Comments, Impressions, Likes, Shares |
Text | Clicks, Comments, Impressions, Likes, Shares |
Image | Clicks, Comments, Impressions, Likes, Shares |
Personal profiles
Post Type | Available Metrics |
Video | Comments, Likes |
Image | Comments, Likes |
Text | Comments, Likes |
🐦 Twitter Metrics
Post Type | Available Metrics |
Tweet | Retweets, Likes |
📍 Google My Business (GMB) Metrics
Post Type | Available Metrics |
Any Post | Direct Queries, Indirect Queries, Maps Views, Search Views, Website Actions, Phone Actions, Post Views, Post Clicks |
🔁 Common Metrics (Across All Networks)
The following metrics are commonly displayed in the Top Posts table across platforms:
Likes
Comments
Impressions
Engagement