Understanding Network Performance in SocialBu Analyze

SocialBu’s Network Performance report helps you understand how each connected social media network is performing. It gives you platform-specific insights so you can review engagement, reach, impressions, follower growth, demographics, and content impact across your social media presence.

Use this report when you want to compare performance by platform, understand which network is driving the best results, and make better decisions for your social media strategy.

Before You Start

Make sure:

• You are logged in to your SocialBu account.
• The social accounts you want to analyze are connected to SocialBu.
• You have permission to view the selected team, accounts, and analytics.
• The selected platform has available analytics data.
• You have selected the correct network, account, team, and date range in the filters.

Metrics may vary by platform because each social network shares different analytics data through its API.

How to Open Network Performance

1. Log in to your SocialBu account.
2. From the left-hand menu, go to Analyze.
3. Open the Network or Network Performance report.
4. Select the social network you want to analyze.
5. Apply any account, team, or date range filters.

The report will update based on the selected network and filters.

Filter the Report

Use filters to narrow the report and get more accurate insights.

You can filter by:

• Social network: Select the platform you want to analyze, such as Facebook, Instagram, LinkedIn, X (Twitter), or Google Business Profile, depending on what is connected.
• Account: Select one account or multiple accounts from the same network where available.
• Team: View network performance for a specific team.
• Date range: Choose a custom start date and end date.

After setting your filters, click Apply to refresh the report.

What You Can See in Network Performance

The available metrics depend on the selected platform and account type. A Network Performance report may include:

• Follower growth: How your audience changed during the selected period.
• Engagement: Interactions such as likes, comments, shares, reposts, clicks, and other supported actions.
• Reach: The number of unique people who may have seen your content, where available.
• Impressions: The number of times your content was displayed, where available.
• Demographics: Audience details such as age, gender, location, or other available platform data.
• Post type analysis: Performance insights by content type, where supported.

Some networks may show more metrics than others. If a metric is not available, it usually means the platform does not provide it through API access or the selected account type does not support it.

View Monthly or Yearly Network Reports

You can use the date filter to view monthly, quarterly, yearly, or custom network performance.

To view a monthly report:

1. Open the filter panel.
2. Select the first day of the month as the start date.
3. Select the last day of the month as the end date.
4. Click Apply.

Example: For a May 2026 report, select May 1, 2026 to May 31, 2026.

To view a yearly report:

1. Open the filter panel.
2. Select January 1 as the start date.
3. Select December 31 as the end date.
4. Click Apply.

Example: For a 2026 yearly report, select January 1, 2026 to December 31, 2026.

View Team-Specific Network Performance

If your workspace uses teams, you can filter Network Performance by team.

To view team-specific network performance:

1. Open the filter panel.
2. Select the social network you want to review.
3. Open the Team dropdown.
4. Select the team you want to analyze.
5. Click Apply.

This helps you review how a specific team’s accounts or posts are performing on a selected network.

View Account-Specific Network Performance

You can also filter the report by account.

To view account-specific network performance:

1. Open the filter panel.
2. Select the social network.
3. Open the Accounts dropdown.
4. Select one or more accounts.
5. Choose the date range.
6. Click Apply.

Select one account for individual performance. Select multiple accounts when you want to review combined or comparative performance for the same network.

Compare Network Performance

Network Performance can help you compare how different platforms are performing. To compare networks manually:

1. Select the first network and date range.
2. Review or export the report.
3. Select the second network using the same date range.
4. Review or export the second report.
5. Compare the results side by side.

For accurate comparison, use the same date range and similar account/team filters.

Export or Save Reports

Depending on the available report controls, you may be able to download charts or graphs for reporting and presentations.

Available formats may include:

• PDF
• PNG
• JPEG

If an export option is not available for a specific chart, you can use screenshots for internal documentation.

How to Use Network Performance Data

Network Performance reports can help you answer questions such as:

• Which social network is getting the most engagement?
• Which network is growing fastest?
• Which platform has the strongest reach or impressions?
• Which audience demographics are most active?
• Which network should receive more content focus?
• Which platform needs a different content strategy?
• How did a campaign perform across different networks?

For best results, compare complete time periods such as full weeks, months, or quarters.

Common Questions and Troubleshooting

No data appears in the Network Performance report

This can happen if:

• The selected network has no connected accounts.
• The selected account has no activity in the chosen date range.
• The account was connected recently and older analytics are not available.
• The selected platform does not provide that metric through its API.
• Your role does not allow access to that team or account.
• The account connection has expired and needs to be refreshed.

Try selecting a wider date range, choosing another account, or reconnecting the social account.

A social network is missing from the filter

If a network does not appear:

• Make sure at least one account from that network is connected to SocialBu.
• Confirm you are in the correct workspace.
• Check whether your team has access to that account.
• Ask an admin to confirm your permissions.

An account is missing from the account filter

An account may be missing if it is disconnected, belongs to another team, or your role does not have access to it.

Go to Accounts in SocialBu to confirm that the account is connected. If needed, ask an admin to review your access.

The numbers are different from the native social platform

Differences can happen because each platform calculates and shares analytics differently. Native platforms may show real-time, estimated, or additional metrics that are not available through API access.

To compare more accurately:

• Use the same date range.
• Compare the same account or page.
• Check the same time zone where possible.
• Remember that some native metrics may not be available in third-party tools.

Some metrics are missing for one platform

Each platform provides different analytics data. For example, one network may provide reach and impressions, while another may provide only engagement or follower data.

If a metric is missing, it usually means it is not available for that network, account type, or permission level.

Demographics are not showing

Demographic data may be missing if:

• The platform does not provide demographics through API access.
• The account does not have enough audience data.
• The selected date range has limited activity.
• The account type does not support demographic insights.

Try selecting a wider date range or checking the native platform for availability.

Recent performance looks incomplete

Some platforms delay analytics processing. Recent reach, impressions, profile visits, demographics, or engagement metrics may take time to appear.

For reporting, review completed periods such as yesterday, last week, or last month.

The report is empty after applying filters

Clear the filters and try again. Then check:

• Is the correct network selected?
• Is the correct team selected?
• Is the correct account selected?
• Is the date range too narrow?
• Is the account connected and active?

I cannot export or download the report

If export does not work:

• Wait until the report has fully loaded.
• Try another export format if available.
• Disable browser pop-up blockers for SocialBu.
• Refresh the page and try again.
• Try another browser.

If export is not available for a specific report section, use screenshots for documentation.

The chart or graph is not loading

Try refreshing the page, clearing browser cache, disabling browser extensions that block scripts, or opening SocialBu in another browser.

If the issue continues, contact support with the selected network, account, date range, and a screenshot.

The account needs to be reconnected

Social platforms may expire access tokens or require reconnection after password changes, security checks, permission changes, or platform policy updates.

To reconnect an account:

1. Go to Accounts in SocialBu.
2. Find the affected account.
3. Reconnect or refresh the account connection.
4. Return to Analyze > Network and apply the filters again.

Frequently Asked Questions

Can I download the network performance report?

Where export options are available, you can download charts or graphs in supported formats such as PDF, PNG, or JPEG. If export is not available for a specific section, use screenshots for documentation.

Can I filter by multiple accounts at once?

Yes. Use the account filter to select one or more accounts where available.

Can I filter performance by team?

Yes. Use the Team dropdown in the filter panel to view network performance for a specific team.

Can I compare two social networks side by side?

If side-by-side comparison is not available in the dashboard, apply the same date range to each network separately and compare the reports manually.

Is data available in both numbers and charts?

Most key metrics are shown in visual formats, numeric summaries, or both, depending on the selected network and available data.

Why are metrics different for Facebook, Instagram, LinkedIn, or X?

Each platform provides different data through its API, so available metrics can vary by network and account type.

How far back can I view network analytics?

Data availability depends on the platform and when the account was connected to SocialBu. Some platforms may provide limited historical data.

How often is network performance data updated?

Reports update based on SocialBu activity and the analytics data provided by each social platform. Some metrics may take longer to update.

Can I use Network Performance for client reports?

Yes. Select the client’s network, account, team, and reporting period, then export available charts or use screenshots for documentation.

What should I do if the data looks outdated or incomplete?

Check that the social account is connected, select a wider date range, wait for platform analytics to update, and reconnect the account if needed.

Need Help?

If you cannot find the expected network data, contact SocialBu support at support@socialbu.com. Include the selected network, account name, team, date range, and a screenshot of the report so the support team can help you faster.