Overview of Analyze in SocialBu

What is Analyze in SocialBu?

The Analyze section gives you a clear view of your social media performance across connected accounts. You can review high-level performance, content engagement, account growth, network-specific reports, and team activity from one place.

To open it, go to Analyze from your SocialBu dashboard, then choose the report tab you want to review, such as Overview, Content, Accounts, Networks, or Team.

Reports Available in Analyze

SocialBu currently includes these report tabs in the Analyze section:

1. Overview

The Overview report gives you a quick summary of what happened across your connected accounts, including overall performance, important activity, and top-performing content.

2. Content Performance

Content Performance helps you understand how your published posts are performing. It includes:

• Posts vs Engagements

• Publishing Behavior by post format, such as text, image, and video posts

• Top Posts for the selected date range and filters

These insights help you see what type of content gets the most engagement from your audience.

3. Account Performance

Account Performance lets you compare connected accounts over time. It focuses on:

• Growth, such as followers, fans, or subscribers where supported

• Engagements received

• Accounts Overview, including latest available account metrics

The exact metrics shown depend on the connected social network and the data available from that platform.

4. Network Performance

Network Performance shows platform-specific reports for supported networks. Dedicated Network Performance reports are currently available for Instagram Business, Facebook Page, X/Twitter, LinkedIn Organization/Brand, Google Business Profile, and Pinterest.

Depending on the network, you may see metrics such as followers, impressions, reach, profile views, page views, actions, audience demographics, clicks, reviews, and other platform-specific insights.

5. Team Performance

Team Performance helps you review how team members contribute to publishing and engagement. It includes:

• Total engagements

• Scheduled posts

• Published posts

• Rejected posts

• Top members

• Top posts

This is useful for teams and agencies that manage social media with multiple contributors.

SocialBu Metrics Guide by Platform and Post Type

SocialBu shows different metrics depending on the social network, account type, post type, and platform API availability.

Instagram Post Metrics

Facebook Page Post Metrics

LinkedIn Post Metrics

X/Twitter Post Metrics

Pinterest Post Metrics

Google Business Profile Metrics

Google Business Profile post metrics are not currently supported. For Google Business Profile locations, SocialBu can show account/location-level metrics such as desktop map views, mobile map views, website actions, phone actions, driving direction actions, and reviews.

Other Supported Metrics

Some SocialBu analytics endpoints also support metrics for YouTube, Threads, Bluesky, Mastodon, Reddit, TikTok account metrics, and other supported networks. Availability may vary by account type and platform API permissions.

Common Metrics Across Networks

The following metrics are commonly used in top posts and engagement reports where supported:

• Likes

• Comments

• Shares

• Reactions

• Saves

• Video views

• Impressions or views

• Total interactions

Filters and Date Range

You can filter Analyze reports by date range, team, connected accounts, network, and interval where available. The available filters may change depending on the report tab you are viewing.

How to Download Graphs or Charts

Graphs and charts in Analyze can be downloaded from the chart menu where available. Chart export options may include PDF, PNG, JPEG, or fullscreen view, depending on the chart controls.

Using Analyze Filters and Date Ranges

Use the filters at the top of Analyze reports to control which data appears. Depending on the report, you can filter by team, account, network, date range, and interval.

• Quick date buttons: Use options such as 7D, 30D, 90D, This month, or Last month to switch reporting periods quickly.

• Custom range: Select a custom start date and end date when you need an exact reporting period.

• Interval: Group chart data by the available interval options, such as daily, weekly, or monthly, where supported.

• Reset filters: Use Reset filters to clear selected filters and return to the default report view.

• Apply: After changing filter values, click Apply to refresh the report.

If a tab or chart looks different for different accounts, it usually means the selected platform, account type, permissions, or date range supports different metrics.

FAQs

• Are reports available for all users?

  Analyze is available based on your SocialBu plan, team access, connected accounts, and platform permissions. Some reports or advanced metrics may require the right plan or access level.

• Can I download Analyze charts?

  You can download supported charts and graphs from the chart menu where available. Export options may include PDF, PNG, JPEG, or fullscreen view, depending on the chart controls.

• Why does a tab or chart look different for different accounts?

  Analyze adapts to the selected platform, account type, permissions, and available API data. Some accounts may show more metrics, filters, or charts than others.

• How often is the data updated?

  Analytics are updated regularly, but exact timing can vary depending on the social network, API availability, account permissions, and when SocialBu last fetched the data.

• Why do some metrics not appear for my account?

  Metric availability depends on the social network, account type, post type, permissions, and API limitations. If a platform does not provide a specific metric, SocialBu cannot display it.

• Can I compare multiple accounts?

  Yes. You can use filters to compare selected accounts, teams, or networks where supported.

• Can I see team member contributions?

  Yes. Team Performance shows publishing activity, engagement totals, top members, and top posts for the selected team.

Access, filters, and data availability

• Plan access: Availability depends on your SocialBu plan. Advanced analytics are available on supported paid plans; Free and Starter may not include advanced analytics access.

• Team access: Team members need the View analytics permission to view analytics for a team.

• Date presets: Analyze includes quick date presets for Last 7 days, Last 30 days, Last 90 days, This month, and Last month. You can also use a custom date range.

• Missing data vs zero data: A zero means SocialBu has data and the value is 0. Missing or blank data usually means the metric is not available yet, the selected date range has no synced data, the account was recently connected, permissions are limited, or the social network does not provide that metric through its API.

• Sync delays: Recent metrics can take time to appear because each platform processes and shares analytics on its own schedule. Recheck later, widen the date range, or reconnect the account if data stays outdated.

Dedicated Network Performance reports

Dedicated Network Performance report pages are currently available only for Instagram Business, Facebook Page, X/Twitter, LinkedIn Organization/Brand, Google Business Profile, and Pinterest. Other connected networks may still appear in Overview, Content, Account, Top Posts, or metric reports where SocialBu has supported data, but they do not have their own dedicated Network Performance page yet.

Need Further Assistance?

If you have any other concerns or queries, email us at support@socialbu.com.