Create and Schedule Posts in SocialBu

How to create, schedule, customize, and publish posts across supported social platforms in SocialBu.

Written By Ghina Rehman

Last updated About 10 hours ago

Use SocialBu's Publish composer to create posts, customize content for each selected account, and choose whether to publish now, schedule, queue, save as draft, or send for approval.

General workflow

  1. Log in to SocialBu and open Publish.

  2. Create a new post.

  3. Select one or more connected social accounts.

  4. Add your caption, link, media, and any required platform-specific fields.

  5. Open each account's options to configure settings such as first comment, thread replies, Story/Reel settings, privacy, board, thumbnail, title, alt text, or reply controls where supported.

  6. Choose Publish Now, Schedule, Add to Queue, Save as Draft, or Send for Approval when team approvals apply.

  7. Review the preview, accounts, and scheduled time before saving.

Platform-specific notes

  • Facebook Pages: Videos can be posted as regular videos, Reels, or Stories where supported. Story posts support one media item.

  • Instagram professional accounts: Images and videos can be posted as feed posts, Reels, or Stories where supported. Story posts support one media item. Collaborators can be added for eligible non-Story posts, up to 5 public accounts.

  • X/Twitter: You can add threaded replies. X/Twitter supports up to 50 threaded replies in SocialBu. Posts with links are also subject to X/Twitter link-post limits.

  • Threads, Mastodon, and Bluesky: Threaded replies are supported up to 10 replies.

  • Pinterest: Select a board before publishing. For Pinterest video pins, attach a thumbnail.

  • TikTok: Select a privacy status unless you are uploading the post as a draft to TikTok.

  • YouTube: You can set video category, privacy status, and thumbnail where available. Privacy can be public, private, or unlisted.

  • Reddit: Add subreddit/community details and flair where required by the selected account or community.

  • Google Business Profile: Available options depend on the connected location and post type.

Why options may differ

The options you see can vary by platform, account type, media type, connected account permissions, team permissions, and platform API rules.

Before scheduling

  • Confirm every selected account is connected and active.

  • Check that your media matches the selected platform's size, format, duration, and count limits.

  • Review platform-specific required fields before saving.

  • Make sure the scheduled time is correct for your workspace or team timezone.

Need further Assistance?

If you have any other concerns or queries, email us at support@socialbu.com 📩