SocialBu Metrics Guide by Platform and Post Type

SocialBu provides detailed performance metrics for your posts across all major social platforms. Here's a comprehensive breakdown of what metrics are available based on platform and post type.

Written By Farwa kazim

Last updated 4 months ago

📢 Important Update:
Hashtag engagement insights have been discontinued and will no longer be available. We appreciate your understanding as we continue to improve and streamline our analytics features.

📸 Instagram Metrics

Post Type	Available Metrics
Carousel	Likes, Comments, Engagement, Impressions, Reach, Saved, Video Views
Image	Likes, Comments, Reach, Impressions, Saved
Video	Likes, Comments, Reach, Impressions, Saved, Video Views
Reel	Likes, Comments, Reach, Plays, Saved, Shares, Total Interactions

📘 Facebook Metrics

Post Type	Available Metrics
Text	Likes, Comments, Shares, Impressions, Impressions (Fan, Paid, Organic), Engaged Users, Engaged Fans, Negative Feedback, Clicks (Total, Unique)
Image	Likes, Comments, Shares, Impressions, Impressions (Fan, Paid, Organic), Engaged Users, Engaged Fans, Negative Feedback, Clicks (Total, Unique)
Video	Likes, Comments, Video Views, 10s Views, Paid & Organic Video Views, Avg Watch Time, Impressions (Total, Paid, Organic, Fan)

💼 LinkedIn Metrics

Organizational pages

Post Type	Available Metrics
Video	Video Views, Clicks, Comments, Impressions, Likes, Shares
Text	Clicks, Comments, Impressions, Likes, Shares
Image	Clicks, Comments, Impressions, Likes, Shares

Personal profiles

Post Type	Available Metrics
Video	Comments, Likes
Image	Comments, Likes
Text	Comments, Likes

🐦 Twitter Metrics

Post Type	Available Metrics
Tweet	Retweets, Likes

📍 Google My Business (GMB) Metrics

Post Type	Available Metrics
Any Post	Direct Queries, Indirect Queries, Maps Views, Search Views, Website Actions, Phone Actions, Post Views, Post Clicks

🔁 Common Metrics (Across All Networks)

The following metrics are commonly displayed in the Top Posts table across platforms:

Likes
Comments
Impressions
Engagement