SocialBu Metrics Guide by Platform and Post Type

SocialBu shows different post performance metrics depending on the social network, account type, post type, and API permissions. This guide lists the metrics currently supported for each platform.

Written By Ghina Rehman

Last updated 9 days ago

SocialBu shows different post performance metrics depending on the social network, account type, post type, and API permissions. Use this guide to understand which metrics may appear in Analyze, Top Posts, and post performance reports.

Note:

Hashtag engagement insights have been discontinued and are no longer available in Analyze.

Instagram Post Metrics

Post Type	Available Metrics
All posts	Likes, Comments
Carousel	Reach, Saved
Image	Reach, Saved
Video	Reach, Saved
Reel	Reach, Saved, Shares, Total Interactions
Story	Reach, Replies

Facebook Page Post Metrics

Post Type	Available Metrics
All posts	Reactions, Comments
Text posts	Shares
Non-video posts	Impressions, Clicks
Video posts	Video Views, Paid Video Views, Organic Video Views, Complete Views, 10s Views, Average Watch Time, Video View Time, Total Plays, Replay Count, Impressions, Paid Impressions, Organic Impressions, Fan Impressions, Unique Impressions

LinkedIn Post Metrics

Account/Post Type	Available Metrics
LinkedIn organization or brand posts	Clicks, Comments, Engagement, Impressions, Likes, Shares, Unique Impressions
LinkedIn organization or brand video posts	Video Views
LinkedIn personal profile posts	Comments, Likes

X/Twitter Post Metrics

Post Type	Available Metrics
Tweet/Post	Bookmarks, Retweets, Likes, Replies, Quote Tweets, Impressions

Pinterest Post Metrics

Post Type	Available Metrics
All posts	Impressions, Pin Clicks, Saves, Reactions, Comments
Video posts	Video Views, Average Watch Time, 10s Views

YouTube Post Metrics

Post Type	Available Metrics
Video	Views, Likes, Dislikes, Comments

Threads Post Metrics

Post Type	Available Metrics
Thread/Post	Views, Likes, Replies, Reposts, Quotes

Bluesky Post Metrics

Post Type	Available Metrics
Post	Likes, Replies, Reposts

Mastodon Post Metrics

Post Type	Available Metrics
Post	Replies, Reblogs, Favourites

Reddit Post Metrics

Post Type	Available Metrics
Profile or subreddit post	Comments, Score

Google Business Profile Metrics

Google Business Profile post metrics are not currently supported. For Google Business Profile locations, SocialBu can show account/location-level metrics such as desktop map views, mobile map views, website actions, phone actions, driving direction actions, and reviews.

TikTok Post Metrics

TikTok post metrics are not currently supported in SocialBu Analyze. TikTok account-level metrics may be available separately where supported.

Common Metrics Across Networks

The following metrics are commonly used in Top Posts and engagement reports where supported by the selected platform:

Likes
Comments or replies
Shares, reposts, reblogs, or retweets
Reactions or favourites
Saves
Video views
Impressions or views
Total interactions

Why Some Metrics May Be Missing

Metric availability depends on the connected platform, account type, post type, access token permissions, and API limits. If a platform does not provide a metric for a specific post or account, SocialBu cannot display it.