SocialBu Metrics Guide by Platform and Post Type
SocialBu provides detailed performance metrics for your posts across all major social platforms. Here's a comprehensive breakdown of what metrics are available based on platform and post type.
📸 Instagram Metrics
| Post Type | Available Metrics |
|---|---|
| Carousel | Likes, Comments, Engagement, Impressions, Reach, Saved, Video Views |
| Image | Likes, Comments, Reach, Impressions, Saved |
| Video | Likes, Comments, Reach, Impressions, Saved, Video Views |
| Reel | Likes, Comments, Reach, Plays, Saved, Shares, Total Interactions |
📘 Facebook Metrics
| Post Type | Available Metrics |
|---|---|
| Text | Likes, Comments, Shares, Impressions, Impressions (Fan, Paid, Organic), Engaged Users, Engaged Fans, Negative Feedback, Clicks (Total, Unique) |
| Image | Likes, Comments, Shares, Impressions, Impressions (Fan, Paid, Organic), Engaged Users, Engaged Fans, Negative Feedback, Clicks (Total, Unique) |
| Video | Likes, Comments, Video Views, 10s Views, Paid & Organic Video Views, Avg Watch Time, Impressions (Total, Paid, Organic, Fan) |
💼 LinkedIn Metrics
Organizational pages
| Post Type | Available Metrics |
|---|---|
| Video | Video Views, Clicks, Comments, Impressions, Likes, Shares |
| Text | Clicks, Comments, Impressions, Likes, Shares |
| Image | Clicks, Comments, Impressions, Likes, Shares |
Personal profiles
| Post Type | Available Metrics |
|---|---|
| Video | Comments, Likes |
| Image | Comments, Likes |
| Text | Comments, Likes |
🐦 Twitter Metrics
| Post Type | Available Metrics |
|---|---|
| Tweet | Retweets, Likes |
📍 Google My Business (GMB) Metrics
| Post Type | Available Metrics |
|---|---|
| Any Post | Direct Queries, Indirect Queries, Maps Views, Search Views, Website Actions, Phone Actions, Post Views, Post Clicks |
🔁 Common Metrics (Across All Networks)
The following metrics are commonly displayed in the Top Posts table across platforms:
- Likes
- Comments
- Impressions
- Engagement