How to setup a Webhook Automation in Socialbu?

In this article, we will cover:

  1. What is a Webhook?
  2. How to set up a Webhook Automation in SocialBu
  3. FAQs

What is a Webhook?

A webhook is like a smart notification system. It allows your application to get real-time updates when something specific happens—just like a doorbell rings when someone is at your door.

With SocialBu, you can use webhooks to trigger automated actions whenever a custom event occurs outside of the platform.

Setting Up a Webhook Automation

Step 1: Go to the Automate Section

Log in to your SocialBu account and click on the "Automate" tab from the sidebar menu.

Step 2: Create a New Automation

Click on "+ New Automation" in the top right corner.

Assign a name to your automation. For example, "Trigger Post from Webhook Event".

Step 3: Select the Event

Under the “When” section, click the "Select Event" dropdown.

From the list, choose "Webhook is triggered".

Once selected, SocialBu will generate a unique Webhook URL for you.

This is the address where you'll send your POST requests to activate the automation.


Step 4: Send a POST Request

To trigger this automation, send a POST request to the generated Webhook URL from your app, tool, or service.

You can include custom data (such as text, images, links) in your request payload.

Step 5: Choose the Action(s)

Under “Perform these actions”, define what should happen when the webhook is triggered. You can choose from:

  • Send an Email — Notify your team or user.
  • Publish a Post — Automatically post to selected social accounts.
  • Add a Post to a Queue — Recycle content at intervals.
  • Send an HTTP Request — For advanced integrations or API calls.

You can also attach media files (images or videos) and schedule when the action should take place.

Step 6: Save Your Automation

Once everything is configured, click “Save” to activate your webhook automation.


FAQs

  • What tools can send a POST request to the webhook URL?

You can use tools like Zapier, Integromat, Postman, or even custom code in Python, JavaScript, or any programming language that supports HTTP requests.

  • Can I pass data through the Webhook?

Yes, you can send dynamic content in the body of your POST request (e.g., post text, media links, hashtags), and SocialBu will use it to perform the chosen actions.

  • Can I use multiple actions in one automation?

Absolutely. You can add multiple actions and even group them with conditions for complex workflows.

  • Is there a way to test if my webhook works?

Yes, after setting up the automation, you can send a test POST request to the Webhook URL to verify the trigger and check the logs.


Need further Assistance?

If you have any other concerns or queries, email us at support@socialbu.com 📩

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