How do I check my content performance on social media channels?

In this article, we’ll cover:

1. Where to find content performance reports
2. Insights from “Publishing Behavior”
3. Using “Hashtag Analysis”
4. FAQs

Overview

To evaluate how your published content is performing across your connected social media channels, go to the Analyze section in SocialBu and open the Content Report.

This feature gives you a detailed breakdown of your content's effectiveness, helping you optimize your social media strategy.

Content Report Sections

1. Posts vs Engagement

This section includes a graph that compares the number of posts you've published (Black line) with the engagement those posts received (Blue line).

• X-axis: Dates of post publication
• Y-axis: Number of posts and engagement received
• Hover your cursor over the graph to view exact data points
• You can download this chart as PDF, PNG, or JPEG

2. Publishing Behavior

This report is shown as a pie chart to help you understand what types of content (text, image, video) you most frequently publish.

• Easily analyze your content strategy at a glance
• Identify what content format dominates your feed
• Charts can be downloaded individually without downloading the entire report.

3. Hashtag Analysis

Here you’ll find all the hashtags used in your posts along with the engagement they generated.

• Hover over any hashtag to view its engagement score
• Useful to determine which hashtags are driving results
• Helps refine hashtag strategy for future content.

4. Top Posts

This section displays your top 10 performing posts based on engagement across all connected social platforms.

• See which content types resonate best with your audience
• Gain insight into the tone, format, or topic that performs well
• Use this data to replicate successful posts in the future

FAQs

• Can I download the entire content report?

Yes, you can download the entire report or individual charts as needed.

• What does “engagement” include in these reports?

Engagement includes likes, comments, shares, clicks, and other platform-specific interactions.

• Can I filter reports by platform or time frame?

Yes, use the filters at the top of the Analyze section to narrow results by account or date range.

• Are hashtag metrics platform-specific?

Yes, hashtag performance is shown based on platform data where applicable.

Need Further Assistance?

If you have any other concerns or queries, email us at support@socialbu.com 📩